GIVE FOR

A BETTER US

As a nonprofit, the YMCA relies on community support to keep crucial programs running and accessible to all. The 2016 Annual Campaign tells local stories and connects potential supporters with their neighbors who rely on the Y.

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Based on YMCA of the USA's national Annual Campaign creative, this campaign tells local stories and connects potential supporters with their neighbors who rely on the Y. Internal facility decals, posters, and brochures aim to turn members and participants into donors and volunteers. Plus, short publications specific to each Denver area branch emphasize the need for the YMCA in every community, encouraging Coloradans to give where they live. 

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These materials were used in YMCA Associations across Colorado, including Pikes Peak and Colorado Springs. Additionally, they were selected by the North American YMCA Development Association for the Strategic Excellence Award in their 2017 Communication Contest.