In January 2020, the Denver Y launched a membership theme using the tagline "Where Potential is Limitless." I created a design layering lines with angled edges across several print and signage materials and applied a similar treatment to emphasize standout words such as "limitless" and "transform." This evokes a sense of movement and excitement that compliments the program theme. These materials are used at in-person events such as trade shows and community programs to sell memberships.