2021 VIDEO PRODUCTION
YMCA OF METROPOLITAN DENVER

One of the greatest challenges to brand awareness for the YMCA is its wide variety of programs and multiple areas of focus. From chronic disease prevention to reducing senior isolation to developing a new generation of changemakers, the Y is more than a recreation center. In this video, I condense 14 hours of Y activities into less than two minutes and give an overview of these diverse offerings to improve brand awareness. With only two exceptions, I filmed every clip included in the video over the course of my seven years at the Y. ​

Beginning Fall 2021, this video has been a centerpiece of a state-wide fundraising campaign partnership with PepsiCo. Displays in Walmarts throughout Colorado promote this partnership and link to this video via a QR code.