YMCA day camp is different from Denver area competitors. Kids arrive earlier, leave later, learn while they play, and take weekly field trips - all included. The 2019 online launch highlighted these benefits through action-packed, whimsical graphics and the Y's bright, bold colors. The launch campaign included graphics for emails, website landing page, ads, and social media. I also produced a short video ad featuring footage I've filmed over my years at the Y. ​

 

A series of teaser emails led up to launch day, when a record number of users visited the website and registered for camp within 24 hours of opening.