To keep the Denver Y's 2017 messaging cohesive, the Annual Campaign and Annual Report both emphasize similar ideas, stories, and impact numbers - and they share the same creative. To encourage potential donors during their visits to the Y, the overlapping photos connect the benefits members receive to those provided to their community through donations.

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The campaign tracker decal (below) reimagines the tired fundraising thermometer concept as a path toward stronger communities. Each donation milestone highlights the impact made by campaign supporters. The fun, illustration-based design underlines the Y's support of local families and individuals, and demonstrates the diverse programs offered through donation dollars.